WILLBOX – Sales Manager

SALES MANAGER

Company Overview

Willbox is a leading UK provider of shipping containers, specialist storage units, and ancillary products, operating nationwide with annual revenue around £7 million. Our business is built on strong supplier relationships, operational efficiency, and a reputation for reliable, responsive service. We’re now looking for an experienced and commercially savvy Sales Manager to lead our sales division and drive forward our continued growth.

Role Overview

Reporting to the General Manager and working closely with company directors, the Sales Manager will take full ownership of the sales operation, managing a small but dynamic team responsible for the full sales cycle—from enquiry to delivery. You’ll oversee container procurement from China, manage stock across multiple UK depots, and ensure operational alignment with commercial targets. This role combines leadership, process optimisation, supplier and client management, and strategic input into the company’s direction.

Core Responsibilities

• Lead, coach, and support the internal sales team in their day-to-day activities, ensuring high performance and customer service standards.
• Oversee procurement of container stock—including placing factory orders in China, monitoring shipments, and coordinating arrival and allocation across UK depots.
• Handle key account management and build lasting relationships with clients, suppliers, and depot partners.
• Work with the account managers on business development—visiting new and existing customers, suppliers, and depots to maintain and grow business opportunities.
• Implement and refine operational processes to improve efficiency, accuracy, and customer experience across the sales lifecycle.
• Conduct daily team meetings to review active jobs, pipeline opportunities, and customer feedback.
• Provide accurate sales and stock reporting using KPIs and metrics; prepare weekly performance updates for senior leadership.
• Take full responsibility for managing the sales division P&L—ensuring cost control, identifying efficiencies, and aligning budgets with business goals.
• Represent Willbox at industry events, trade shows, and supplier visits both in the UK and internationally.
• Set strategic goals in collaboration with the General Manager and directors, and drive continuous improvement across the division.

Required Skills & Experience

• Proven track record in sales team leadership and managing full sales cycles (quotation to delivery).
• Strong background in B2B account management, preferably in industrial products, logistics, or capital equipment sectors.
• Experience in stock control and international procurement (particularly sourcing from Chinese manufacturers).
• Financially literate with experience managing a division-level P&L and using data to inform decisions.
• Adept at designing and implementing efficient business processes.
• Professional and confident communicator with the ability to influence and negotiate at director/C-level.
• Proactive, solution-oriented, and customer-focused mindset.
• IT proficient, including strong Microsoft Office skills; experience with Salesforce or similar CRM desirable.
• Comfortable with UK travel and occasional international trips for supplier and trade visits.
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• Salary:
• Negotiable dependant on experience.

• Benefits and information:

• • 22 days’ annual leave plus bank holidays.
  • Pension scheme.
  • Life insurance.
  • Health cash plan.
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To Apply

Please send a copy of your CV and a copy letter, explaining why you would be suitable for this role, to careers@williams-shipping.co.uk